Our "why" is rooted in addressing one of today's most pressing health challenges.
the widespread decline in metabolic wellness - a breakdown of the deep connection between our gut, brain, and immune systems caused by modern diets, chronic stress, and environmental toxins.
This metabolic imbalance leaves millions struggling with fatigue, brain fog, digestive issues, compromised immunity and chronic health issues robbing them of the vitality they deserve. We believe everyone has the ability to feel energized, clear-minded, and resilient in their own body.
We are passionate about rebuilding the microbiota-gut-brain-axis (MGBA) - building formulations that are clinically inspired, scientifically validated with patented ingredients and consumer accessible. We are creating a scalable platform for human homeostasis, delivering targeted supplements that address gut health, cognitive decline, mood/sleep dysregulation, poor vagal tone, mitochondrial dysfunction, and inflammation.
By combining ancient wisdom with modern science, we are not only filling a critical gap in the health and wellness market, but also building a brand ecosystem that positions Joyful Humans™ as the leader in MGBA-focused innovation, making optimal health both achievable and sustainable for millions of people.
Experienced & Passionate Team
The joyful founding team has a combined 70 years of entrepreneurial experience with over 25 years in the functional food & supplement space. We are award winning (NUTRACON®/ SSW EDITORS CHOICE®) for our groundbreaking Superfood Chocolate® bars & we have innovated & manufactured products for some of the biggest names in the supplement industry (Dr. Mercola, USANA, Garden Of Life, Kroger, Young Living, NewWays, Stanley Brothers Cannabis, Onnit Nutrition, Labrada Nutrition, Dr. Michael T. Murray and many more).
We were part of the MAHA Movement before it was a movement - focusing on root causes and building homeostasis using Patented Nutraceuticals, Ayurvedic Botanicals, Functional Mushrooms, Cannabinoids & Nootropics.
We look forward to being a guiding light in your journey toward Living Life Joyfully, One Step At A Time.
Much Love - Pam, Paul & Zoe
Joyful Advisors
Bryan Butler
Scientific | Clinical Advisor
Mental Health Innovator | Advocate for Brain-First Healing | Compassionate Technician of the Mind
Bryan is the founder of Foster the Mind, a 501(c)(3) nonprofit organization in Fort Worth, Texas, dedicated to transforming mental health care for children, teens, and families impacted by abuse, foster care, trauma, and neglect. They use advanced brain-based therapies like qEEG brain mapping, neurofeedback, neuromodulation & supplements to bring real hope, emotional healing, vagus nerve balance, and lasting change to those who need it most.
With degrees in Theology and Psychology (Hardin–Simmons University) and a Master’s in Marriage and Family Counseling, Bryan brings both compassion and clinical insight to everything he does.
Jane Phelps
Strategic Advisor
Jane is an accomplished leader in the global wellness and supplement industry, serving on the Nutrition Capital Network Selection Committee and leading as Founder of Know Agency, a premier digital marketing agency specializing in health, wellness, and nutrition brands.
Founded in 2010, Know Agency, led by Jane Phelps, is a highly reputable digital marketing agency that specializes in supporting the Nutrition and Health industries. Whether working with global strategic(s) or innovative and disruptive 'early stage' wellness brands, Jane and her team devise, execute, and accelerate comprehensive digital strategy with their proprietary, client-centric approach. The KNOW team leverages over eighty years of digital marketing expertise on behalf of their clients and partners.Jane is consistently invited to speak on international stages and share her keen insights on optimizing Google, AI, and digital tools across industries.
REM FOX
Strategic Advisor
Rem Fox is a 30 year technology (HP/ Comcast/ Behavior Imaging Solutions) and business executive - He is currently the founder of Mad Fox Farms and Iron Roots Wellness and is a Clinical Nutritionist, Auto-Immune Disease Specialist, Functional Health Coach, Medical Cannabis and Pharmacokinetics expert and holds multiple US Patents in Live Diagnostic Assessments & Sequencing. Rem is deeply dedicated to advancing men’s health, with a particular focus on the growing epidemic of gut microbiome dysbiosis seen across the United States. He helps men reconnect with their biology by teaching them how to understand their body’s signals, optimize digestion and nutrient absorption, and restore balance to their gut-brain axis. Rem guides men to fuel their bodies with intention, regulate stress through nervous system resilience, and implement sustainable lifestyle changes that enhance vitality, performance, and emotional well-being for life.
Eric Nelson
Scientific | Clinical Advisor
Eric is the Founder and Clinical Director of Human Sync, a longevity-focused telemedicine and consulting company designed to set a new standard in personalized health optimization. At Human Sync, we take a data-driven approach, using advanced diagnostics, biomarker analysis, and targeted interventions—to help everyday individuals, high performers, and executives maximize their health and lifespan. Whether it's optimizing brain function, metabolic health, or recovery, our goal is to help people not just live longer, but live better.
For those Joyful Humans looking for ways to improve your health, prevent disease, or enhance performance, Human Sync is all about making that possible so you can live with more energy, purpose, and vitality at every age.
Scott Allen
Strategic CPG Advisor
Experienced Pharmaceutical, Biotech & Consumer Health Executive | Product Innovation | RX-to-OTC Strategy | Global Commercialization, Scott has over 20 years of experience spanning Pharmaceutical (Pfizer, Upjohn, Shire), Biotech, 510(k) Medical Devices, EPA submissions/clearances, Advanced Wound Care, Tissue Regeneration, and Infectious Disease, I bring a deep, cross-functional perspective to healthcare & wellness innovation.
Scott led product development and global manufacturing of personalized nutraceuticals and supplements - gummies, stick packs, capsules, tablets for major retail launches, supporting multi-billion dollar clients in beauty, wellness, and health. He successfully placed consumer packaged goods (CPG) in mass retail channels: Walgreens, Walmart, CVS, Rite Aid, Meijer, Safeway, Albertsons, GNC, and Amazon.
Joyful Founders