Our "why" is rooted in addressing one of today's most pressing health challenges.
the widespread decline in metabolic wellness - a breakdown of the deep connection between our gut, brain, and immune systems caused by modern diets, chronic stress, and environmental toxins.
This metabolic imbalance leaves millions struggling with fatigue, brain fog, digestive issues, compromised immunity and chronic health issues robbing them of the vitality they deserve. We believe everyone has the ability to feel energized, clear-minded, and resilient in their own body.
We are passionate about rebuilding the microbiota-gut-brain-axis (MGBA) - building formulations that are clinically inspired, scientifically validated with patented ingredients and consumer accessible. We are creating a scalable platform for human homeostasis, delivering targeted supplements that address gut health, cognitive decline, mood/sleep dysregulation, poor vagal tone, mitochondrial dysfunction, and inflammation.
By combining ancient wisdom with modern science, we are not only filling a critical gap in the health and wellness market, but also building a brand ecosystem that positions Joyful Humans™ as the leader in MGBA-focused innovation, making optimal health both achievable and sustainable for millions of people.

Experienced & Passionate Team
The joyful founding team has a combined 70 years of entrepreneurial experience with over 25 years in the functional food & supplement space. We are award winning (NUTRACON®/ SSW EDITORS CHOICE®) for our groundbreaking Superfood Chocolate® bars & we have innovated & manufactured products for some of the biggest names in the supplement industry (Dr. Mercola, USANA, Garden Of Life, Kroger, Young Living, NewWays, Stanley Brothers Cannabis, Onnit Nutrition, Labrada Nutrition, Dr. Michael T. Murray and many more).
We were part of the MAHA Movement before it was a movement - focusing on root causes and building homeostasis using Patented Nutraceuticals, Ayurvedic Botanicals, Functional Mushrooms, Cannabinoids & Nootropics.
We look forward to being a guiding light in your journey toward Living Life Joyfully, One Step At A Time.
Much Love - Pam, Paul & Zoe
Joyful Advisors

Advisor #1
This advisor is absolutely amazing and brings great value to our team and mission.

Advisor #2
This advisor is absolutely amazing and brings great value to our team and mission.

Advisor #3
This advisor is absolutely amazing and brings great value to our team and mission.

Advisor #4
This advisor is absolutely amazing and brings great value to our team and mission.

Advisor #5
This advisor is absolutely amazing and brings great value to our team and mission.