Spreading Joy At Supply Side Global

The Joyful Humans team just got back from SupplySide Global in Las Vegas, and what an incredible experience it was. From reconnecting with long-term partners to exploring the latest innovations in the health and wellness space, the event was full of energy and inspiration.

We showed up. We connected. We spread JOY.

A Joyful Experience

The response to our Joyful Humans product line was nothing short of amazing. People were intrigued and excited about The Joyful Stack™, which includes My Vagus Nerve BALANCE™, My Healthy Belly RESTORE™, My Peptide Base PROTECT157™, My Youthful Brain AWAKEN™, and Building My Future FORTIFY™, with more in development.

We had countless conversations about the Microbiota Gut Brain Axis (MGBA) and how the gut, brain, and nervous system communicate to shape our health. It was inspiring to see how much curiosity and excitement there is around this connection, which has been at the core of our brand from the very beginning.

One of the highlights of the show was how much people loved our Superfood Chocolate®. The taste and texture stood out, and so many visitors shared how it perfectly reflects our mission to combine science and joy in everyday nutrition. The edible 24k gold on the back of each bar caught everyone’s attention and became a conversation piece of its own.

A few people even shared that after trying My Vagus Nerve BALANCE™, they noticed better sleep that same night. Hearing feedback like that reminds us why we do what we do.

The Joyful Trucker Hats also became a total crowd favorite. People kept stopping us to comment on them and loved seeing the Joyful energy our team brought to the floor. We even handed out a few, and it was fun to see smiles and conversations start just from something as simple as a hat.

Partnerships and Collaborations

Beyond the trends, one of the most valuable parts of SupplySide Global was connecting with ingredient partners who share our passion for innovation and integrity. From neuro-nutrient pioneers to botanical extract experts, we met with some of the brightest minds shaping the future of functional wellness.

We had meaningful conversations with several leading ingredient suppliers about expanding access to clinically studied probiotics, adaptogenic extracts, and neuroactive compounds that align with our MGBA-driven approach. These partnerships are helping us strengthen our formulations, scale production responsibly, and prepare for our upcoming capsule line launching in 2026.

We’re especially grateful to partners like PLT Health Solutions, Natac, Maolac, Golden Key Ingredients, The Molecule Group, and HP Ingredients for their insight and collaboration. Their innovations from Super Colostrum® and Saffranat® to Vanizem®, Zembrin®, PSgold®, and IQ200® are helping us elevate the science behind each Joyful Humans formula.

These relationships represent more than sourcing; they’re part of our shared vision to bring next-generation nutraceuticals into everyday wellness in a way that is transparent, effective, and grounded in real results.

What Was Trending and What Is Next?

Walking the floor at SupplySide Global was like watching the future of wellness unfold in real time. Everywhere we turned, the focus was on gut health, probiotics, Ayurvedic herbs, and adrenal support. There was also a clear shift toward products that support mood, focus, and recovery, all key pillars of the Joyful Humans philosophy.

Protein also took center stage this year. From A2 milk and collagen peptides to sheepskin and plant-based sources, it was clear that brands are racing to redefine how we rebuild the body. Even protein sodas are gaining traction, showing how quickly the category is expanding.

What stood out most is that all of these trends lead to one theme: connection. Gut, brain, mood, and metabolism are not separate systems. They work together through the Microbiota Gut Brain Axis (MGBA), which is the foundation of how Joyful Humans formulates every product.

While many brands are approaching these trends one by one, we design formulas that bring them all together. Each product combines clinically studied probiotics, adaptogenic botanicals, and neuro supportive nutrients that work across the MGBA to help people rebuild from the inside out.

A Sneak Peek at the Future of Joyful Humans

That philosophy inspired our next innovation, a project that has been quietly developing behind the scenes.

“It’s My Time to REBUILD” will be a first of its kind MGBA driven protein blend that combines ancestral nutrition with modern neurobiology to restore the body from within.

Key features include:

• A2 Grass Fed Milk Protein for easy digestion and amino acid balance
• Grass Fed Organ Complex for mitochondrial and hormonal support
• MGBA 5 Psychobiotics to support gut brain communication and mood balance
• Collagen Peptides and Super Colostrum® for joint, skin, and tissue renewal
• NeuroFATS™ and Protect157™ for neural recovery and inflammation balance

This formula represents the evolution of recovery itself, connecting the gut, brain, and body through one complete system.

While this protein blend is still in development, it reflects where we are headed as a brand. It will come after our upcoming capsule line, which is set to launch next year. The goal is to create a full Joyful Humans ecosystem that supports every layer of health, from the microbiome to the mind.

Looking Ahead

Our time at SupplySide Global confirmed what we already know. The future of wellness is about integration. People are looking for products that connect science, quality, and purpose and that truly support the gut, brain, and body as one.

We left Las Vegas energized and grateful for the conversations, collaborations, and new relationships that came out of the show. The capsules are coming next year, the protein will follow, and our focus remains the same. We are here to help people build better health through education, integrity, and innovation.